Art Direction | Digital illustration  | Design 

Integrated campaign launch across print, OOH, digital
& experiential.

Resulted in

• Multi-award winning integrated campaign that achieved 500m online media reach with £0 media spend.

• Over 20 pieces of coverage including The Voice, The Guardian & Campaign.

• National TV coverage that led to an estimated 454k views; 3.51k social shares and the work was named as Campaign’s Pick of The Week.

• Most importantly it provided underrepresented talent with the experience of working within the creative industries; multiple young people have secured jobs and placements through this campaign.