Concept | Art Direction |
Post-shoot editing | Design
360 campaign launch across
TV, print, OOH, digital, social
& experiential.
Resulted in
-
Exceeded aggressive launch targets, reaching 1 million subscribers internationally in the first 12 months.
-
Brand awareness grew to 35% in just
18 months, across the UK, Australia and Ireland, and gained over 75k Facebook followers. -
Ad liking taken from brand tracking (% of target audience who either liked or loved the ad) was at 90%, and overall brand metrics include brand awareness in core territories +50%.
YAKULT
TARGET
Lost in a sea of other ‘healthy lifestyle’ brands - Yakult was struggling to stand out. To compete with Danone’s big spending Actimel, Yakult needed a stand out campaign.
TASK
Create stunning visuals that could be rolled out across print, OOH, digital, social.
