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Concept | Art Direction |
Post-shoot editing | Design 

360 campaign launch across
TV, print, OOH, digital, social
& experiential.

Resulted in

 

  • 15% growth in a market that was down 5%, whilst allowing Yakult to retain it’s significant price premium. 

  • 70% above norm in creative distinctiveness in IPSOS brand tracking.

  • Social post engagement increased 130%.

Science. Not magic. Campaign 2018
Science. Not magic. Campaign 2019
Science. Not magic. Campaign 2020
OOH Bus shelter ad
Social media post
London Paddington Station Experiential
London Paddington Station Experiential
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