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Concept | Art Direction |
Post-shoot editing | Design
ATL social campaign
Resulted in
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Story reach +340% YoY
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Post engagements +190% YoY
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Comments +2,600% YoY
YAKULT
TARGET
Lost in a sea of other ‘healthy lifestyle’ brands - Yakult was struggling to stand out. To compete with Danone’s big spending Actimel, Yakult needed a stand out campaign.
TASK
Create stunning visuals that could be rolled out across print, OOH, digital, social.
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